The tutorial was very insightful for me as it helped me figure out how to work towards the branding for my magazine. I asked Lynsey her advice on how to go about strategising branding and marketing. Here are some of the takeaways:
- She told me that this magazine will be a great opportunity to resonate with a niche audience and build a community.
- The content that will educate and inform the audience add a lot of value
- I need to set the tone/voice of the magazine
- I need to introduce the topics well and keep in mind that there is a difference between lecturing the audience and having a conversation by engaging them.
- Expert’s points of view are important
- For branding – the visuals, font, logo, aesthetic, brand values and mission are important.
- Avoid appropriation
- Challenge stereotypes
- Communicate stories
- Good research and insights are imperative
- Target the type of audience who create such content, see who follows them, see who they are following to get in the community.
- Purpose and positioning is very important to attract the right audience
- Channels of promotion can be Instagram and youtube
- I need to start getting people to talk about the magazine
- SEO – Using the JLo for Versace example
- Creating an editorial mission to go with my content plan will be extremely helpful
- Dont create neutral content, see what side of the conversation I want to get on.