I really like how explorative this video is. It lets the viewer see what they wish to see and explore for themselves. Using mixed media like 360 degrees video, motion graphics and photogrammetry can be a great way to show the processes of creating handcrafted accessories (just an example). I can shoot in the workshop and have a 3D scanned model of an accessory and illustrations that tell the story of the creation. So, they can be interactive and educational at the same time.
This is a mockup : to show the process of creation at the same time allow the viewer to explore a 3D scanned model of the accessory.