OBSERVATION AND NOTES

Participant navigated to an article about Christmas gifts as soon as she opened the webpage. She thought they were very innovative gift card ideas. She scrolled through all the photos twice. She seemed more inclined towards content about Fashion & Beauty and click don the Loves tab. She read through the archives. She navigated to the bottom and clicked on the careers tab. She was surprises to find the About tab at the bottom. She always reads the about section first as magazines have a lot of content and then decides whether she wants to stay on the website and read through more content. Shipped through two photo series as she is a photographer. She expected social links of the creatives showcased so that she can know more about them instantly. She like to have the choice to navigate through a website as it gives her more power.