Coming up with visual strategy for we was not an easy task especially on Instagram it’s been very challenging to gain a subsequent substantial number of followers and in order to get Instagram insights that would keep give me more information on the kind of readers and the kind of people who are following we too make a deeper analysis of these audience won’t be available to me until and unless we does not have 100 followers so to do that I considered all the primary and secondary research that I have been doing so far according to the survey that I did earlier afew months back it showed that people and readers are really amused and really like looking at content like fashion editorials and videos so I started posting photos from the editorial stories that were printed in the magazine and it worked out very positively as as we gained a lot of followers after we sigh putting putting up photos from the editorial storeys and videos as a video as a teaser once there were 100 followers available on with Instagram account I could get access to Instagram business tools like the insights on the audience that helped me determine where the audience is based and how old they are I had to keep in mind the whole theme of the first issue and what we stands for that is magazine that is all about fresh ideas in a future facing outlook it includes innovative cover moments that wish beyond the boundaries of traditional magazines and ground breaking executions this week to a community of diasporas through the first issue the agenda is to focus on highlighting the complicated notion of visual representation of indian people fashion and culture and the magazine aims at communities to embrace the heritage and visual identity resisting the standards over euro centric fashion industry by encouraging of fusion for them to coexist in harmony. 

Manifesto – 

WE challenges the rigid and exclusive representation of diasporas to explore hybrid fashion and cultures through a dual spectacle from the East the West. 

In our magazine, you will find interviews and features of change makers, creative leaders, fashion editorials that explore cultural heritage and promote diversity that resists the Eurocentric standard of global fashion, honest thoughts and personal memoirs. 

WE believes in the potential of print and multimedia as a tool for social change 

WE is for culture collectors, our goal is to inspire and empower.