Coming up with visual strategy for we was not an easy task especially on Instagram it’s been very challenging to gain a subsequent substantial number of followers and in order to get Instagram insights that would keep give me more information on the kind of readers and the kind of people who are following we too make a deeper analysis of these audience won’t be available to me until and unless we does not have 100 followers so to do that I considered all the primary and secondary research that I have been doing so far according to the survey that I did earlier afew months back it showed that people and readers are really amused and really like looking at content like fashion editorials and videos so I started posting photos from the editorial stories that were printed in the magazine and it worked out very positively as as we gained a lot of followers after we sigh putting putting up photos from the editorial storeys and videos as a video as a teaser once there were 100 followers available on with Instagram account I could get access to Instagram business tools like the insights on the audience that helped me determine where the audience is based and how old they are I had to keep in mind the whole theme of the first issue and what we stands for that is magazine that is all about fresh ideas in a future facing outlook it includes innovative cover moments that wish beyond the boundaries of traditional magazines and ground breaking executions this week to a community of diasporas through the first issue the agenda is to focus on highlighting the complicated notion of visual representation of indian people fashion and culture and the magazine aims at communities to embrace the heritage and visual identity resisting the standards over euro centric fashion industry by encouraging of fusion for them to coexist in harmony. 

Manifesto – 

WE challenges the rigid and exclusive representation of diasporas to explore hybrid fashion and cultures through a dual spectacle from the East the West. 

In our magazine, you will find interviews and features of change makers, creative leaders, fashion editorials that explore cultural heritage and promote diversity that resists the Eurocentric standard of global fashion, honest thoughts and personal memoirs. 

WE believes in the potential of print and multimedia as a tool for social change 

WE is for culture collectors, our goal is to inspire and empower.

OBSERVATION AND NOTES:

This participant navigated to the Fashion and Beauty section right away and opened an article about Prada’s collection and a photo series. She scrolled through the photos. Then she clicks don the art section and starts dreading about an AR art exhibition in London. Wanted to look for more photos. She clicked on AnotherMan – skimmed through one article and went back to the homepage. Then she read an article about non binary community and POC. The home page is overpowered with content according to her. Prefers following brands and companies on Instagram because of the control she has over viewing instagram stories. 

The agenda to create WE’s website with basically to give the readers an overview of the magazine and give brief description involved the kind of content that will be published in the magazine the other goal was to drive sales printed copies and digital copies both. as the virtual ethnographic research and survey methods and visual analysis suggested that readers are more likely to be interested in looking at photos from editorials and videos on the website and less text and less and so that that would make them intrigued about buying the magazine not the earth rather than reading everything on the website or a lot of content on the website with magazine layout is is displayed in the magazine tab of the web page where the readers can see the aesthetic of the magazine in the team and the colours and kind of content that’s included inside it also there’s a shop space that offers variations of the cover and there is a page that talks about the about section of the magazine there is a patient talks about the manifesto the homepage basically has a background of moving image that’s the cover Storey and there is a section for films that has both editorials both from Mumbai and America there is a contact us page which is created with these custom domain which will be used exclusively for the business communications 

Website : www.anothermag.com

He navigated to AnotherMan

Questions :

Have you visited this website before ? no

If yes, what do you remember the most ?

Have you read this magazine before? no

What is missing? the layout is very simple and basic, I expect more creativity

What can be better? same as above

Do you think image/text are balanced? yes

Would you buy the magazine? yes because this is a fashion magazine for menaced I don’t see much of these

OBSERVATION AND NOTES:

Participant thinks the website is very basic and simple. he wants it to be more dynamic. he doesn’t like the white spacing. the image to text ratio is well balanced. he doesn’t like the instagram grid scrolling at the top of the webpage, it’s very distracting. there’s is no About section on the website that he think is s necessary. he think step ads are in sync with the proportions of the other content so it looks good visually. Usually he would navigate from Instagram to website and pay max £30 for a magazine. he would subscribe by giving his email id as he doesn’t know what kind of content he would receive.

Website chosen : www.anothermag.com

Questions :

Have you visited this website before ? No

If yes, what do you remember the most ?

Have you read this magazine before? No

Spend 5 minutes on the magazine’s website 

What is missing? Video content

What can be better? Smaller headings and more white space

Do you think image/text are balanced? yes in some parts

Would you buy the magazine? no have no intention of buying this magazine

Why? content doesn’t entice me

Comparison with other websites like Gentlewoman and Vestoj which are other independent magazines

OBSERVATION ADN NOTES :

Participant 1 prefers the website of Gentlewoman magazine over Another magazine because if the text/image ratio. she likes to have the control over the contents reads. gentlewoman dissent give out a lot of content. she intents to buy gentlewoman magazine but can’t afford it. she find the moving graphics of instagram of Another magazine very distracting, even though they catch her attention, she won’t follow them. she like stories have the choice to play the video if and when she wants to watch it. she would pay £8-£12 for a magazine. doesn’t not prefer reading content on celebrities. has stopped reading some magazines like Elle, Vogue and bazaar because of their constant celebrity obsession. wants to read stories of cultures and fashion practices that involve transgender, BIPOC and less represented elements.

After analysing the website of Gal-dem, Tank, Dazed and I-D magazines I noticed a pattern that all of them follow- The main landing page highlighting a story, followed by a grid o content for other articles. Although it seems likes the most ideal format for magazines to follow, it can get monotonous. I’m trying to figure out a way to come up with a web design that may allow the users to use a more interactive platform to read the content being published.

Tank magazine’s webpage highlights video content on the top of their landing page, but the video is in-set on the page.