Editing the fashion film on Zoom with the cinematographer and and editor – Dharmil in Mumbai

I learned how to make a business model canvas when I was studying fashion business management in India and I’ve always found this to be a very effective tool to understand how the scope and the expansion of a brand or a product that is being studied so I created a business model canvas to get an overview of the key activities and the key notions that I would have to keep in mind while thinking about the distribution digital strategy and sale of the magazine mainly the key partners are the content creators writers investors and the printing company key activities would be online and print publishing editorial coordination and collaborations key resources would include graphic designers writers contributors we value proposition are content highlighting the contribution of rice for communities and native cultures in global fashion by focusing on hybridization also the AR enabled video editorials and a lot of value to the magazine each issue is inspired by a new culture or a new country for customer relationships digital channels Instagram and website would be used direct mails and subscriptions collaborations with brands a bidias for us for air vents to reach a nice group of audience the customer segments are mainly men and women aged between 20 to 35 years old over age who are based in western fashion capitals they are basically migraines or diasporic communities they have minimum graduate level qualifications they prefer reading printed magazines the hyper connected and living in multi multicultural communities across the globe they are culture collectors future focused an notable new files the curious to learn about hybrid fashion cultures and identity’s the ethical consumers and the independent and proud of their cultural heritage the cost structure basically includes two different types of costs the fixed costs and variable costs fixed costs include our website development ux design printing and content creation and variable costs will include the sales digital marketing promotion and branding there are four key revenue streams that are identified subscriptions are copy sales online content slash paywalls brand extensions like digital editions events webinars sponsorships and promotions this also made me understand how important it is for me to have a subscription based model since ad revenues are not a revenue stream main revenue stream for a magazine like me since it’s a new magazine 

I had a meeting with Abigail after the shoot. The photos looks really good but she could’ve experimented a bit more with the styling. They are planning to do another round of the shoot tomorrow at the same location. I have finalise the styling options myself this time. Really excited and hoping to shoot what we’ve been planning for and get the apt outcome.

Today we filmed and short the cover Storey and the video editorial for the magazine it’s been such a new experience for me to do the whole art direction on FaceTime I kept the video on all night because Colorado’s 9 hours ahead where they were shooting so I was up all night and they were shooting in the afternoon and then followed by that also in some low light I suggested to show take a few shots when the sunsets and since they had the lead on lights I really thought we could use them very smartly where models are holding them in different at different positions in different colours so that the light is reflected on rocks it ended up looking very good the Abigail whose stylist her assistant Karysma kept me holding on her phone like I was doing it through her phone the whole direction process it was crazy we also had some network problems it was not it was not a smooth process.

Most of the shots were directed by me in the photo editorial I kept talking to carry the most who’s the photographer and then shown so the way we conducted the whole schedule balls we would give a 15 minutes for each look for Carrie to take photos and then 15 minutes for Sean to take videos he had a gimble and he also had an assistant who helped me who carried out around Karysma’s phone and so that I could talk to every one and see everything and make decisions. here are some of the snapshots taken form FaceTime –