I am collaborating with writer Lisa Levytska for an article that will be an interview of an Italian designer Chiara Catalano who sells vintage clothing with bold social symbols and works towards changing contemporary fashion culture. Chiara Catalano : https://www.instagram.com/chiara.catalano.coccodrive/
Lisa sent me her draft of questions and I edited them with my suggestions. Since she does not have much experience in writing on fashion, she missed out on a few important topics to be covered.
As Vicky suggested, i thought its a great idea to create a landing page that can be sent to collaborators
️Please check this out for more information on the project.
Landing page : zeemagazine.squaraspace.comPassword : zeemag
after I put up posts on The Dots and Instagram, 7 writers have reached out to me and I am having discussions with them on the collaboration!
Dazed report 2020
The era of Monomass – hyper individualist and mass trends sit side by side in the same person
GEN Z SAID they DEFINE THEIR IDENTITY, 66%OF THROUGH THEIR STYLE
BOOKS AND ONLINE PUBLICATIONS (INCLUDING MAGAZINES) HAVE STRONG INFLUENCE ON CHANGING GEN Z AND MILLENNIALS OPINIONS
MOVEMENTS
AND SOCIALLY-LED VALUES ARE SHAPING CONTEMPORARY CULTURE
How increased global migration has led to the cross-pollination of cul- tural reference points.
Fluid identities : With increased access to all aspects of culture the very notion of identity has changed to become something much more fluid. We express this in how we work, live and articulate who we are to the world.
With so much culture in the palm of our hands, we have com- plex tastes and amalgamated identities.
Social media has given people the power to create and broadcast through the use of direct-to-audience platforms.
I want to see content that means something, content that reflects the world we are in, not over the top,
high budget editorial.”
– DAZED AUDIENCE
We are seeing a strong return to magazines, books and podcasts – people are desperate to self-educate and not be thrown stuff… !e world has become too big and people want to take back control of it.”
– THOMAS GORTON, EDITORIAL DIRECTOR, SPECIAL PROJECTS DAZED
(pg 108)
People have been claiming
that the death knell has been ringing for traditional media since the birth of the internet but COVID-19 has high- lighted a resurgence in popularity for traditional media such as magazines, TV and radio. Constantly evolving
in format they are taking up new trusted and integral roles in culture and influence.
As magazines find their new established selves in the wake of
the internet era we find digital covers taking the fore. They no longer repli- cate a static format on the pages of the web but are creating new media experiences from the old. We see the importance of traditional mediums still living strong in other areas of cul- ture.
60% SAY THEIR MOTIVATION FOR BUYING PRINT MAGAZINES IS THE TACTILITY OF THE DESIGN. AND 31% OF CHINESE RESPONDENTS ARE BUYING MAGAZINES AS COLLECTABLES
“I want brands to provide content that
teaches and inspires. To learn something.”
– DAZED AUDIENCE
print remains relevant to our audience with 42% preferring to read print magazines to digital. In an era of sensational click bait advertis- ing it’s no wonder we see a return to these trusted formats – that are still very relevant, meaningful, authentic and influential.
Magazines are like
a belief system, they act as
cultural milestones.”
– FRED PAGINTON, CREATIVE DIRECTOR, DAZED STUDIO
In a world where everyone is and can be a publisher, the role of editors is more important than ever before. Magazines play a vital role in articulating and providing points of view that move the cultural agenda forward. If anything, I think their role becomes increasingly vital. It’s not about a print product, it’s
about an ideas platform.”
– RONOJOY DAM, GLOBAL BRAND AND CULTURE DIRECTOR, FARFETCH
“I think the magazine is so important, the coming together of ideas, and ideas in context of other ideas and thoughts, it’s always more than one voice, that collaboration and the balance of words, images, discovery… the balance and contrast of them all together I think creates a voice and a weight that is much stronger than individual imagery
floating around solo.”
– SIMONE ROCHA, FASHION DESIGNER
Brands need to be part of a bigger cultural conversation, not just being influenced by it, but also being an influential force within it. Especially as, in the wake of COVID-19, con- sumers are asking themselves what do they really need, what is essential to their lives, what really adds value to them?
Marketing loves a buzzword and we’ve been through the age of Authenticity, Craft, and Heritage – terms that already feel archaic in 2020. Today brands are thinking and talking about culture and cultural strategy, and while the terminology is ever changing, it has, and always will be the holy grail of marketing.
OUR POINTS OF INFLUENCE ARE INCREASINGLY BECOMING CROSS-CULTURAL. OUR TASTES TRANSCEND BORDERS.
Pop culture was previously dominated by the West. In recent years we’ve seen a decline in this global domination and a massive power shift. With the rise of digital technology, non-Western countries, markets and tastes are able to freely break out into the mass in new ways and we’ve seen a boom of global expression.