The magazine will publish content that explore the cultural duality of :

• Fashion
• Arts
• Consumerism

from lesser known cultures by focusing their relationship with the West.

How visual culture that portrays the duality of the influence of fashion and cultures from India and Europe be used to produce a hybrid magazine that challenges cultural appropriation in the West.

Who – Western audience. Content focused on Indian/South Asian women in London, 22-32 years old

What – Hyphenated identities, cultural influences on their style, cross roads of sustainable fashion, cultural appropriation, acculturation

Why – To publish content that promotes multiculturalism, challenges the stereotypes

How – Fashion films/editorials, inspired by TANK and Dazed magazines

When – post 2000 – Contemporary media practices, now because the world is changing…. Post pandemic, post racism protests

cultural influence

cultural hybrid lifestyles