Google arts and culture have an incredible archive of 360 degrees videos. I am interested in creating a video like this which has mixed media.
Maybe try using Photogrammetry to create 3D elements which will be embedded in the video
I am still learning new softwares and exploring new way to create interactive videos.
After reading this article, I realised the importance of being prepared for both the situations in the future. The uncertainty of how the fashion media industry will thrive after the pandemic is very intimidating. I read about how the bug publication houses would be affected in the worst case scenario and how they would be sold and only the media giants can sustain the losses. I am planning to create a digital magazine, it is so necessary to know whether I’ll be able to offer what the readers would expect. If things don’t get better and the world takes longer to resume to normalcy, I have to embed the magazine with virtual features to give the readers a one of a kind experience. And if things get back to normal, I can create content by shooting the stories of artists and craftsmen.
After receiving survey responses, I got insights on how people think about the magazine, and uplifting cultures and native crafts. Conducting in-depth interviews with professionals in the industry so that I can understand the gap in the market better and gain professional’s insights.
Textual analysis of articles in magazines promoting arts, crafts and cultures in the fashion industry.
I am reading a guide on ow to conduct in-depth interviews http://www2.pathfinder.org/site/DocServer/m_e_tool_series_indepth_interviews.pdf
I’m planning to interview a mix of people working in the fashion industry including designers, media professionals, researchers, professors and entrepreneurs. So that i get insights from all the angles to start up my magazine.
I am also looking at different forms of technologies like mixed realityI can incorporate to portray the fashion media apart form 360 degrees videos
Based on the survey responses I have been getting, i can see that people appreciate lesser known cultures and arts that flourish out of them, there is a need, a gap to find out more about these crafts. How they are used in fashion, what goes behind creating them, the production cycles, etc.
During the pandemic, we have taken a pause and realised the importance of things that didn’t cross our minds before. The quality of appreciation is at a zenith and I hope it stays that way once the world resumes to normalcy.
Today, Sabyasachi posted these two posts on Instagram and I couldn’t agree more.
https://artsandculture.google.com/
I came across this platform while researching for 360 degrees videos. they have an incredible portfolio of film, documentaries, stories and exhibitions from cultures around the globe. It is a non-profit initiative. they work with cultural institutions and artists around the world. they try to preserve and bring the world’s art and culture online so it’s accessible to anyone, anywhere. It is really exciting to see art that is accessible and interactive.
https://www.dasra.org/resource/creating-livelihoods-for-artisans
Dasra’s ‘Crafting a Livelihood’ report brings to the fore some stark realities about the state of rural artisans and craftspeople in the country. The research report outlines the current landscape in India, challenges and opportunities, roles of various stakeholders – government, corporates, social businesses, non-profits – and best practices currently implemented within this space.
Craftspeople or artisans are the backbone of the non-farm rural Indian economy, with an estimated 7 million artisans according to official figures (and upto 200 million artisans according to other sources) engaged in craft production to earn a livelihood. However, they are a slowly perishing breed. According to UN, over the past 30 years, the number of Indian artisans has decreased by 30%.
‘Crafting a Livelihood’ report released by Dasra, a leading philanthropic foundation, states some interesting findings as below:
The global market for handicrafts is USD 400 billion with India’s share below 2%, representing a tremendous growth opportunity.
The crafts sector is highly unorganized and informal with 42% artisans working out of their homes
Crafts is a small scale industry with 39% artisans incurring production expenditure of less than INR 12,000/ USD 215 per year.
50% of household heads of craft producing families have no education with 90% of the women in these families being completely uneducated.
Craft is a family activity as 76% of them attribute their profession to traditions and legacy.
Propelled by loss of markets, declining skills and difficulty catering to new markets, a large number of artisans have moved to urban centres in search of a low, unskilled unemployment in the industry. The Indian government, private sector and non-profits are each involved in the sector but their roles have evolved in silos with little specialization and much duplication.
Crafts are a powerful tool to create catalytic impact on the lives of women, marginalized communities and social outcomes of entire families engaged in the sector. To realize the full potential of the crafts sector, the gaps, overlaps and challenges in the value chain must be overcome to create an ecosystem that enables crafts to thrive. Dasra has reviewed over 250 non-profits to identify 11 promising and innovative organizations which have the most potential for scale and impact. ‘Dasra Giving Circles’ provide the unique opportunity to fund such organizations and create a sustainable impact.
Philanthropy has a key role to play in supporting the often ignored craftspeople of India. Investing in enhancing artisan incomes will not only provide greater livelihood opportunities to millions, but also ensure the longevity and relevance of Indian traditions and culture.
In these articles, Vikram Kansara discusses the threefold future of fashion magazines. He talks about how the media landscape is rapidly evolving and how print is losing its popularity. He states that democratization of content is one of the biggest factors that have led to the digital invasion in fashion media and why it is the most popular readers choice today. The transition allows readers to interact with content and give feedback easily.
He also talks about the experimental approach that online pioneers like Jefferson Hack and Nick Knight are using to create unique content and experiences that truly bring fashion magazines into the digital age. This article was more interesting fo me to read as it resonates with my research topic.
Fashion films cannot be left out of any conversations that talk about the future of fashion. Magazines like Dazed have taken films to the next level. I am interested in creating an interactive film that will engage the readers.
I asked my friends in India to speak to they Moms and see of they still have their wedding ensembles. India is very diverse hence every culture has a different type of wedding and traditions, also the fashion changes. I asked them to send me photos of the Saree/outfit and I drafted a set of questions which were asked on the phone. I am hoping to write at least 5 different stories reflecting different fabrics, fashion, craft, cultures and traditions. My first test –