Ideas

Work on the PURPOSE collection which is a capsule collection that will be launched by Circle Collective
Do a SWOT analysis go the brand and products at Circle Collective
Written overview for visual merchandising at Hypebeast for reference
Collect references fro VM from small independent brands in London
Come up with 3-4 concepts strategies in sync with the targeted audience fro CC
Then narrow it down according to the narrative/research and design team’s outcomes
Work on the costing for the proposal for revamping the retail space
Political placards, stickers and host workshops
Branding is key – logo, who made the garment, whats the story, communicate it rightly
Make sure there’s a balanced strategy that tells the story of the brand which highlights their social initiative and also sells the capsule collection
Buy a similar jacket and experiment with cisyomisation
Look for a designer to collaborate with to publicise the collection
Look at VM at individual stores in Islington, Brixton, brick one, etc.

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