I woke up early on Christmas morning and walked down to Bond Street, Regents Street and Oxford Street to take pictures of the visual merchandising displays! It was the perfect opportunity to experiment by taking wide angle shots and photographing lights on Canon EOS 250D and also to research about the latest trends in visual merchandising displays in London. A few observations:

• Christmas themed window displays:

• Moving image projections on the building- new visual merchandising? Eg Dior

• Merchandise focused vs artistic focused window displays? A few brands had their window displays featuring their merchandise and very artistic elements and the others barely had any merchandise. It’ll be interesting to see what works better? It also depends on the brand, for example at Tiffany & Co. they can only display a certain amount of jewellery.

• Window displays with miniatures – really captivating, works well to attract the shoppers to come closer to the store and take a look at the craft.